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23-Point Web Content Litmus Test: Is It Truly Unique, Engaging & High Quality?
by Miranda MillerCreating unique, high quality content for company websites, blogs or social is one of the biggest challenges businesses face. Each piece you publish must accurately reflect your business and be unique, engaging, and relevant to have any positive effect with your readers - and with search engines.Use this informal litmus test to see how your content measures up. Be critical in your evaluation of your new content; you're only hurting yourself by going easy on it. If it helps, have an associate objectively score your content (if you feel that work you've created is Your Baby, you need a fresh set of eyes on it).If you answer "No" at all - ever - to any of these questions, make your best effort to improve the work before you hit publish.Before you write/draw/record or otherwise create content:Is there a need for what I plan to create within my market? If you...
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Intelligent email marketing that drives conversions: infographic
by David Moth Email marketing is an important channel for maintaining a relationship with customers and driving conversions through targeted messages and offers.We've recently blogged seven tips for managing email marketing campaigns, as well as looking at stats which show that consumers open just 20% of email messages.Then there's also the pressing issue of mobile email, as while stats show that 27% of emails are opened on mobile devices results from our Email Marketing Census 2012 reveal that a large number of companies do not have any strategy in place for optimising emails for mobile.This infographic from Monetate looks at the conversion rate for email marketing compared to Twitter and search, as well revealing ways of increasing sales using email....
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Tips for localising social media content
by Jonathan BeestonOver the last few years, social media marketing has grown up from an experimental avenue for reaching students and twenty-somethings to a major channel for global companies to communicate with their customers. Tools like Facebook and Twitter are now a major avenue for customer service and marketing for most global brands, and users are responding in droves. It's fun, it's easy and it's extremely convenient. But, these digital consumers demand elegant solutions for interaction, which has opened a host of complications for global brands. With interactions primarily happening within a varied stream of engaging content, we can't expect users to seek out the correct content for their location and language. It's imperative that marketers use the tools available to them to deliver geographically relevant content and Facebook has really taken the lead on allowing multiple types of targeting: not just language (although of course that's important: if you're a...
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10 Easy-Peasy Conversion Optimization Tips That Make Visitors Happy
By Stoney G deGeyterIf all our clients considered conversions to be as important as top search engine rankings, I think I would pass out. Or pass the beers! Unfortunately, conversion optimization takes a back seat to the age-old question, "Where are my rankings?" What businesses should be asking is, "Where are my conversions?" To paraphrase James 2:20, "But do you want to know, O foolish man, that rankings without conversions are dead?" True conversion optimization takes time and testing. What works for one site may or may not work for another. You can only find out by trying it and looking at the data. However, there are some good, old standbys that are generally recognized as universal. If you don't know where to start on conversion optimization, here are a few quick and easy tips. Make Your Phone Number Visible I know, I know. You don't want to handle customer...
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The New Mobile SEO Strategy
Ben GoodsellNo more guessing games. Not only has Google come out and supported a mobile strategy, it comes with specific SEO friendly recommendations at no extra cost. Talk of the importance of presenting users with mobile friendly content has been echoing for some time now, so it makes sense that Google would provide some rules to follow depending on your set up. 3 Ways to Serve Mobile Content The end result of all this is quite simple. Google supports three ways of serving mobile specific content to users and have provided distinct recommendations for each. When a mobile user requests a particular URL: Serve the same HTML as the desktop version of the page and use CSS3 media queries to change the look of the site (ideal).Serve HTML and CSS that is different from the desktop version of the page.Redirect a user to a different URL utilizing mobile optimized content....
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Installing Facebook's New WordPress Plugin
by Paul Chaney Facebook has created a WordPress plugin that integrates the social network's functionality to a much deeper degree. It makes your WordPress site nearly an extension of Facebook itself. Once installed, each time you create a WordPress post, it automatically cross-posts to your Facebook Timeline and Fan page. You can also tag Facebook friends and other Fan pages so that your posts appear on those pages, as well. In addition to the new publishing feature, "Like," "Send," and "Recommend" buttons are enabled, as are Facebook Comments and Subscribe functions. The plugin works on mobile devices and supports multiple languages. Facebook Insights integration is also included. Installing the plugin requires some technical expertise. But you can accomplish it easily enough by completing the following steps. 1. Install the Facebook Plugin Install the Facebook for WordPress plugin either via the WordPress.org plugin directory or by uploading the plugin to...
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