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Is Google Really Developing a Facebook Killer?
No less than CNN is reporting rumors that Google does indeed have a social networking site in the works which could give Facebook some competition. This new social site/program is supposed to be called GoogleMe or Google Me.Only Google knows the truth.However, creating such a site would be a smart move on Google's part since they do need to compéte with Facebook, mainly because Facebook is turning into a real search engine, one that could possibly give Google a run for all those lucrative search dollars. Ridiculous you say - not really, especially when you consider Facebook's recent move towards "Open Graph Search" and its use of the "Like" button and box. is the number of plugins which you can add to your blog. Unless the surfing public changes overnight, Bing/Yahoo is not going to give Google any real search competition, but Facebook with its massive number of users and...
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12 Little Known Tips for LinkedIn
Most business professionals are on LinkedIn at this point. LinkedIn tells us that: • LinkedIn has over 70 million members in over 200 countries. • A new member joins LinkedIn approximately every second, andabout half of our members are outside the U.S. • Executives from all Fortune 500 companies are LinkedIn members.To me that states clearly that if you have almost ANY kind of business and are prospecting, LI will be a good resource for you. But just setting up a profile and dabbling once a week or so is not going to do much for your prospecting efforts. Below are a few tips that not many folks know about, but are powerful techniques for increasing your visibility and maximizing that "inbound marketing" that Social Media is known for.1. Create 3 saved searches. If you are doing a search on a company, person, industry or whatever, save your searches. At...
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Online Profiles Can Make or Break Your Social Networking Success
Almost every social networking site offers a feature called a "profile" that allows members to include their picture, a biography, live links to their websites and other detailed information. Most of us have multiple online profiles that are empty or only partially completed. It is this profile that helps other users decide if they want to work with you. Another perk of online profiles is that the live links pointing to your website may impact your search engine ranking. It is very important that you think of these profiles as your own "Public Relations Department or Media Room", specifically designed to sell you and your business. Imagine that you only have a few seconds to sell a new prospect on why they should want to get to know you and possibly do business with you. What is said and offered during these few seconds can make all the difference in...
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What to Include in Your Social Media Marketing Strategy?
Creating a "buzz" around products, services, businesses or an event is a requirement from all clients. There is no social media marketing wand that someone will wave and a target audience will automatically start coming to your site. And what works for one brand may not work for another. The process of creating buzz doesn't start from creating a Blog or creating a video, it's a social media strategy that encompasses social media and word-of-mouth marketing. We have compiled a list of social media tools that companies use to build their social media marketing mixes. 1. Blogs Blogs have become a great tool for social media marketing. First because, if optimized correctly, they can be used to drive traffic to a website. A good blog will help in creating internal links, fresh content, active community, or non-search engine traffic. Examples of popular blogs where you can create your account are:...
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Dummies Guide to Facebook Marketing
Unless you've been living under a rock for the past 4 years, you know how popular and widely used Facebook is today. Just a couple of years ago, you had to relentlessly encourage family and friends to join this social networking website (shortly after others had convinced you to join). Nowadays, it's rare to find someone who hasn't got a Facebook account. At last count, there were over 350 million users on Facebook and this number is continuing to grow. It overtook MySpace as the number 1 social networking website on the planet last year and is just behind Google when it comes to online traffic. You can then understand how important Facebook marketing has become for websites everywhere. It's Not A Pitch Zone The most important thing to remember about social media is that it is not a place to blatantly and endlessly pitch your product or service....
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LinkedIn - Best Practices For You and Your Business
LinkedIn is a professional, business networking tool that is too easily lumped into the social networking service. Even though many of the same modes of operation are employed, the focus is on professionals, professional dialog, professional opportunities, and companies. This list of LinkedIn best practices was compiled from my work with clients, colleagues and friends who are trying to maximize their professional opportunities. I hope it is also helpful for you. Get LinkedInIf you are working, you need to be LinkedIn. If you are not working, you really need to be LinkedIn (however, it would have been better to be LinkedIn when you had a job). If you are a college student, you need to be LinkedIn. The president of the United States is LinkedIn... just do it. Add Your PictureA photograph not only personalizes your profile, it completes it. Even though LinkedIn may no longer use a faceless silhouette...
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10 common social media mistakes
Many businesses are increasingly comfortable with social media, and many more have decided that social media is far too important not to experiment with. But the growing level of maturity in the world of social media doesn't mean that mistakes are uncommon. To the contrary: many businesses make the same mistakes over and over again. Here are 10 of the most common. Overfollowing. Social media is called 'social' media for a reason, but there's nothing 'social' about following an ungodly number of users, especially in a short amount of time. Success with social media is just like marketing, sales and PR: results are achieved one victory at a time.Using every tool available. Getting social media 'right' is harder than it looks. One of the things that's required: focus. But it's hard to focus when you try to build a presence on every popular social media website. Which is why companies...
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Social Media SEO: Optimizing Facebook
We've previously discussed the Web's tendency to take very good ideas and adapt them to techniques largely unrelated to their original intent. Nowhere is this more currently prevalent than in the realm of Social Media Networking.SM sites were intended to allow people to present a profile and keep in touch with interested parties. In essence a combination of email and webpage, they exploded in popularity with the sort of overnight success common to the Web. Of course users drive popularity, and where there are users, there is a captive audience - and businesses are always keen to adopt a potential audience. Now Web writing and development resumes often need to include Social Media Networking experience, and businesses have their own Facebook pages. The Web is ever sensitive to the principles of competition and advertisement, so in the wake of this upsurge in popularity and usage come the techniques and principles...
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Ask an Expert: Examples of Social Media Marketing Success?
"Ask an Expert" is an occasional feature where we ask ecommerce experts questions from online merchants. For this installment, we address a question about social media marketing. It comes from Theresa Fox, managing director of direct and digital initiatives at Sounds True, an online store that sells products and services to enable spiritual development. For the answer, we turn to Lawrence Cramer, CEO of Application Dynamics, founder of Cartweaver, and a specialist in ecommerce and social media strategies. Theresa Fox: "Push marketing has become less and less effective as customers increasingly need to feel engaged in a dialogue. The power of the recommendation of friends and family eclipses any clever marketing message. Yet most attempts to market within social networking platforms are transparent at best and blog marketing can even cross into an outright lack of integrity. Seems like everyone is talking about it but few are actually able...
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How to Use Facebook as a Branding Strategy for Your Business
If you aren't already connected to the social media revolution, it is time to get your head out of the sand and harness the power of the digital network. If you want to get out ahead of your competition and make consumers excited about interacting with your brand, social media is the way to go. It isn't an overnight marketing fix, it takes time to build a following, but if done correctly you can use social media to drive people to your website and ultimately to your front door. Are you ready? After building your incredible website and blog, it is time to build a Facebook fan page. Before you run away at the thought of building your page, let me assure you that it is easy to get started, and I am going to walk you through it. But, of course, if you get stuck or need additional...
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