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5 Top Traffic Sources For Your Site
I believe if you asked any webmaster or online marketer what their most important aspect of running a site would be, you would get an answer that's some way related to traffic. Mainly because traffic is your site's lifeblood, actually without traffic you really don't have a site at all. Traffic is King Traffic brings in the leads and the sales. Quality traffic is what produces your online revenue, whether from advertising or from sales on your site. Now, I have sites which get less than 50 visitors a day, I have a few sites which get around 200 visitors and I have one site Don't jump to any conclusions, some days the site getting 50 visitors can make just as much as the site getting 2,000 visitors. It all has to do with the quality of the traffic and how well it converts into a sale. And of...
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Blogging and How to Inspire Interaction
As you sit down to write a blog you need to ask yourself - who is going to be reading this and how can I help them? As I have mentioned in several of my blog posts the trick is not to create something with the intent to "make" it go viral. The trick is to create a blog that contains valuable information and is well written and then it will go viral. This same principle applies when looking to add to your readers' interaction. Interaction increases continued readership.Target Your AudienceI have a good fríend who owns a helicopter flight school and when he sits down to blog he is communicating to an entirely different audience than you or I may be intending to communicate with. With this in mind make sure that you are targeting the correct audience. If your blog is geared toward an audience looking for information...
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Transitioning from Pay-Per-Click to Organic Search
If you are spending too much money for pay-per-click (PPC) advertising, then you likely have considered moving away from PPC and towards organic search results. After all, if you rank well in the organic, or natural, search results, you can spend a lot less money on PPC. But how do you do that? In this article, I will explore a strategy for spending less on PPC while maintaining traffic and sales.Identify Good KeywordsFirst, I do not recommend going cold turkey on PPC. Do not stop all PPC advertising and expect that your search engine optimization efforts are going to take over and maintain your current traffic and sales level. It takes time to transition to great organic search engine rankings. The first step is to identify the keywords and keyword phrases that are converting into actual sales.In your web analytics package, look at the past several months' of data. Analyzing...
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Does Your Marketing Stop When Your Content Starts?
Your website's content will get noticed, get read, and get customers if you use your headline and first paragraph to let readers know what is in it for them. Here, I'll introduce you to some techniques you can use to make that happen.This article is an edited version of a chapter of Wordtracker's The Website Content Recipe Book - 21 irresistible content ideas to wow visitors and boost your search engine optimization.Don't Stop Marketing - Every Page is a Marketing PageVisitors may first enter your site through almost any page. And for various reasons no matter what you do, many will not read more than one page. Therefore, to maximize response you must treat every page as a marketing page. So add adverts to where they will be seen - a subject I plan to write about next week (look for 'How to make your articles sell'). But only a...
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Top 10 Google Search Features for Your Business
The people at Google are truly inspired! They are evolving their search engine into something that can be an incredibly powerful tool for business. There are a zillion things that Google can do for different parts of your business and in this post, I will highlight the top 10 Google search tools that will help your supply chain.Since Google is just a click away, I think it's a very useful for everybody involved in the supply chain to be aware of how much easier it can make their lives. Everybody from traffic managers, to purchasing people, to accounting people and customer service will likely need to reference what Google can do during the course of the week. There are a lot of people who don't even know all of Google's capabilities. So without further ado, here is your: Top 10 Google Search Tools That Will Help Your Supply Chain1. Package...
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6 questions to ask when choosing CMS for your e-commerce platform
A CMS is just about content so it doesn't need much attention, right? Wrong. In an e-commerce environment CMS means so much more than being able to edit and publish content. E-commerce pages have dynamic content served by code and this content can change depending on the visitor session; given such variation, how can you weave static content into dynamic pages without screwing the display? As the sophistication of consumers and online technology has risen, so have the demands on e-commerce managers to understand which tools are the best-fit for the business. Having worked on many CMS implementations and seen the pitfalls, I thought I'd share some advice on what questions you need to be asking. Before I start, indulge me in a CMS definition. CMS is a rather generic term for a myriad of things. For this blog I'm defining CMS as the toolkit that enables web teams to...
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10 Business Blogging Tips to Improve Your Blog Performance
Business blogging is a different kettle of fish to blogging for money and that, in turn, is entirely different to blogging socially. The type of blog you manage will determine the voice, design, and style of your blog as well as the efforts you're likely to put into promoting it. A business blog needs to be professional as well as appear it. Regular posting on topics that your readers will genuinely find interesting can promote you as an expert in your field. A blog can keep the line of communication between you and potential customers open. It enables you to post relevant, keyword rich postings that encourage new traffic and help build your client base. It's far from an exhaustive list but below are ten tips to remember when blogging for business: 1 - Set Your Goals Early In just about every guide you ever read it says "set your...
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"Are You Human" Tests Go To the Dogs, and Cats
A new "are you human" test uses easily discernable photographs to protect comments and product reviews from eager spam bots, offering an effective replacement for third-party solutions like reCAPTCHA. Many spammers use programs or bots to automatically fill out comment or product review forms, and then add links to malicious or scam sites designed to either infect or bilk users. To fight this sort of spam, some developers and designers use third-party solutions like the aforementioned reCAPTCHA. But for the most part, these would-be solutions are nearly untenable, since they are generally unintelligible even to real humans, a significant hurdle to accessibility, and relatively easy to hack. AnimalCaptcha BackWritten's solution to at least some of these captcha challenges is to use public domain pictures of dogs, cats, and other animals to test a user's humanity. Preview Animal Captcha The solution is implemented using JavaScript and server-side scripting. So it will...
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The Big Six: mandatory sites for local bricks-and-mortar businesses
If you're a local merchant with a bricks-and-mortar presence, it's time to kiss the yellow pages goodbye. There's no longer any excuse for not having a web presence or for ignoring digital marketing. Eighty-two percent of people use search engines to find information about local businesses - more than any other media. Even if you don't have a website (you should, but that's another story), there are six sites no local business can afford to ignore. Not only is getting listed dead simple, it's a great leveler. If you own a pizza place, you can compete head-to-head with national chains like Dominos. Hardware? Go up against Home Depot and Lowes. You get the idea. Claiming your business and getting listed and on all five of the Big Six should only take an hour or so (though most require you wait for a postcard or phone call o verify that you...
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SEO Tips: Get More Traffic with these 10 Important Inbound Links
Don't overlook your inbound linking strategy as you think about search engine optimization for your site. An inbound link is a hyperlink back to your site from another web site. The one constant and reliable strategy in search engine optimization is that sites with a variety of high quality backlinks rank higher in the search engine results pages.Why are these links to your site important? They can can...• bring potential customers to your site when they click on the link• boost the number of visitors to your web site• dramatically improve your search engine rankings Even though there are software packages on the market that help automate the linking process, use them sparingly, if at all. The only way to succeed in linking strategies is (aside from creating useful content that will encourage inbound links) by manually creating the links. That's a hard fact to swallow, given how I like...
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