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How to Deliver a Marketing Message On Your Website
Google wasn't satisfied with just having Instant Search, now it has introduced something called Instant Previews. Searchers and web users can now browse a large instant "preview" of a site's content by placing the cursor over the small magnifying glass displayed beside each listing. These previews are large and Google sometimes highlights a major paragraph or quote from each displayed site. Searchers can get a general look at the layout and design of a site, onpage graphics and bold headlines can usually be seen from the preview. However, small print and the general content of the page can't be read, so searchers will have to click through to your site if they want to read your information. Assuming of course, they don't find what they're looking for in the headlines or bold print. Whether searchers will use this new feature remains to be seen, but these instant previews could...
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Should You Worry About Your Bounce Rate?
A low bounce rate is often cited as a hallmark of a good website - 40% or lower is typically heralded as the goal - signaling that visitors are engaged with your site and finding useful content. A high bounce rate is often assumed to mean that your site is not doing its job. In reality, bounce rate means different things for different sites and the emphasis you place on it will vary according to the type of site you have and its goals.What Does Bounce Rate Mean?The definition from Google's Analytics help pages is: "Bounce rate is the percentage of single-page visits or visits in which the person left your site from the entrance (landing) page." When is Bounce Rate a Relevant Metric? If you have a sales or conversion process which requires the user to follow through multiple pages on your site.If exploration of your site is important...
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How to Get Top SEO and Placement Results with Google Caffeine
Since its debut in 1996, Google's search engine has experienced countless updates and revisions. But none of those revisions have fundamentally changed the architecture of the Google search algorithm as much as Google's latest update, codenamed Caffeine.While recent reports put Google's market share at around 65 percent, a massive update to its search engine technology makes sense at this point. Microsoft's new Bing search engine showed some resiliency in late 2009, while Web 2.0 services like Facebook and Twitter have done a lot to change the way people search for content on the Internet. For Google to remain the most popular search service, it will have to counter Bing's claims of technical superiority. It would also have to more effectively incorporate "real-time search," the term used for finding information and content - like tweets from Twitter and breaking news stories - that have just been posted.That means a radically different...
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Is Google Really Developing a Facebook Killer?
No less than CNN is reporting rumors that Google does indeed have a social networking site in the works which could give Facebook some competition. This new social site/program is supposed to be called GoogleMe or Google Me.Only Google knows the truth.However, creating such a site would be a smart move on Google's part since they do need to compéte with Facebook, mainly because Facebook is turning into a real search engine, one that could possibly give Google a run for all those lucrative search dollars. Ridiculous you say - not really, especially when you consider Facebook's recent move towards "Open Graph Search" and its use of the "Like" button and box. is the number of plugins which you can add to your blog. Unless the surfing public changes overnight, Bing/Yahoo is not going to give Google any real search competition, but Facebook with its massive number of users and...
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6 questions to ask when choosing CMS for your e-commerce platform
A CMS is just about content so it doesn't need much attention, right? Wrong. In an e-commerce environment CMS means so much more than being able to edit and publish content. E-commerce pages have dynamic content served by code and this content can change depending on the visitor session; given such variation, how can you weave static content into dynamic pages without screwing the display? As the sophistication of consumers and online technology has risen, so have the demands on e-commerce managers to understand which tools are the best-fit for the business. Having worked on many CMS implementations and seen the pitfalls, I thought I'd share some advice on what questions you need to be asking. Before I start, indulge me in a CMS definition. CMS is a rather generic term for a myriad of things. For this blog I'm defining CMS as the toolkit that enables web teams to...
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10 Questions to Ask Yourself Before Designing a Website
1. What Are Your Business Goals? It's easy to say, "I want to make monéy," however, this is not a great motivator. Think of a deeper motivation that you feel passionate about e.g. "I want to have the financíal freedom to spend more time with my kids as they are growing up." 2. What's the Purpose of Your Website? This is the question most visitors will ask when accessing your website. Your home page must clearly explain the purpose and benefits of the products and/or services you are offering. 3. What Type of Products or Services Will You Sell? Research the marketability of your products or services by doing keyword research. Use the Google Keyword Tool to find out how many searches your main keywords receive every month. If there are no searches, it means there is not much demand and therefore not worth marketing. If it is a very...
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Online Profiles Can Make or Break Your Social Networking Success
Almost every social networking site offers a feature called a "profile" that allows members to include their picture, a biography, live links to their websites and other detailed information. Most of us have multiple online profiles that are empty or only partially completed. It is this profile that helps other users decide if they want to work with you. Another perk of online profiles is that the live links pointing to your website may impact your search engine ranking. It is very important that you think of these profiles as your own "Public Relations Department or Media Room", specifically designed to sell you and your business. Imagine that you only have a few seconds to sell a new prospect on why they should want to get to know you and possibly do business with you. What is said and offered during these few seconds can make all the difference in...
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"Are You Human" Tests Go To the Dogs, and Cats
A new "are you human" test uses easily discernable photographs to protect comments and product reviews from eager spam bots, offering an effective replacement for third-party solutions like reCAPTCHA. Many spammers use programs or bots to automatically fill out comment or product review forms, and then add links to malicious or scam sites designed to either infect or bilk users. To fight this sort of spam, some developers and designers use third-party solutions like the aforementioned reCAPTCHA. But for the most part, these would-be solutions are nearly untenable, since they are generally unintelligible even to real humans, a significant hurdle to accessibility, and relatively easy to hack. AnimalCaptcha BackWritten's solution to at least some of these captcha challenges is to use public domain pictures of dogs, cats, and other animals to test a user's humanity. Preview Animal Captcha The solution is implemented using JavaScript and server-side scripting. So it will...
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Dummies Guide to Facebook Marketing
Unless you've been living under a rock for the past 4 years, you know how popular and widely used Facebook is today. Just a couple of years ago, you had to relentlessly encourage family and friends to join this social networking website (shortly after others had convinced you to join). Nowadays, it's rare to find someone who hasn't got a Facebook account. At last count, there were over 350 million users on Facebook and this number is continuing to grow. It overtook MySpace as the number 1 social networking website on the planet last year and is just behind Google when it comes to online traffic. You can then understand how important Facebook marketing has become for websites everywhere. It's Not A Pitch Zone The most important thing to remember about social media is that it is not a place to blatantly and endlessly pitch your product or service....
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Google's Real-Time Search Impact On Small Businesses
Google recently introduced us to Real Time Search and this has been met with a lot of questions. What Tweets will show up in real time? How will this affect businesses who are, and those who are not, engaging in social media? How will it affect PPC? Where will the searches show up? The biggest question is what impact will this have on small business? Small business owners are met with limited resources and adding any additional hours into their day is nearly impossible. But can a small business ignore real time search? What is Real Time Search? As per Google "... new features that bring your search results to life with a dynamic stream of real-time content from across the web. Now, immediately after conducting a search, you can see live updates from people on popular sites like Twitter and FriendFeed, as well as headlines from news and blog...
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