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5 Reasons Most Bloggers Are Broke
Blogs are the oldest and perhaps the most mature form of social media. They've been around since ages, well before any of the modern social networks such as Facebook, Twitter and newer players such as Google+ were born. Several bloggers who started on a shoestring budget have since become household names in the technology and social media world. Most bloggers started broke but those who played it right have become millionaires. Blogging isn't a short cut to success in the social media world. In fact, it demands more perseverance and hard work as compared to other social media channels. I've come across a number of bloggers who've gone broke simply because they couldn't get things right. They claim that traffic is good and so is reader engagement, then why is it that they go broke? In this post, I walk through the top 5 reasons why bloggers go broke. Quality...
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A Blog Could Revitalize Your Website
O.K. so you think you have an idea or even a product to sell through your brand new internet business. Internet marketing is a brilliant business to be in. There are boundless opportunities to run online businesses which can make incredible amounts of money, if you have established that there is a market for your chosen niche or product, and have done the necessary research. All set, ready to go? Er, not quite. You should establish a presence in your market before you unleash your product to the world. If you are about to start an internet business, then you should be wondering about attracting traffic to your site. There are many advertising options available, but if money is tight, some of these options may not seem practical. Advertising can be expensive especially if you are not too sure what you are doing. Money can be swallowed up very...
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Avoiding the Trap of Crap Content
People are a notoriously self-interested lot. They avoid activities that don't benefit them, skip events that bore them, and reject content that doesn't interest them in some way. They aren't going to go out of their way to read up on an article simply because it has all the information the author thinks is vital and important if they personally feel that article is a waste of their time. Indeed, nothing is a surer waste of someone's time than a crappy, poorly assembled article. A piece of copy could have the very recipe for successful nuclear fusion buried on page 14, but if it bored readers away on page 9, no one will ever dig deep enough to find it and society will continue to churn out dirty coal and uranium waste. This raises the natural question: What exactly is "crappy" content? The short and almost tautological answer is...
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Ten Must-Do Items This Holiday Season
It's September and the holiday season has already begun for merchants and shoppers. In a recent Practical eCommerce webinar entitled "Ten Ecommerce Strategies for Holiday Success," Make-a-Store Chief Marketing Officer Derek Stringfellow offered 10 tips merchants can apply now for more sales this holiday season. His suggestions are based on annual Make-a-Store observations of strategies used by Make-a-Store customers, as well as market leaders like Zappos, QVC, Netflix, and Amazon. The tips have been presented in a David Letterman "10 to 1"-like format, although their rankings do not necessarily reflect their respective importance.10: Have an Infrastructure That Can Scale DynamicallyYou can expect more traffic during the holiday season. Before launching marketing campaigns that cause traffic spikes, understand whether the infrastructure you have can support the increased load. If you are not sure, if you've experienced service interrupts when traffic has spiked, or you'd like to better understand what your options...
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7 Guidelines For Good Newsletter Printing
You cannot go rushing into newsletter printing without knowing about a few proper practices. Newsletters are not just simple press releases. They are basically shortened newspapers, and they deserve the same attention to detail and content. If you are new to newsletter printing then you are in luck. We have compiled the seven major guidelines that you should adhere to when you print newsletters. 1. Write good headlines The first thing that you need to remember is to write good headlines. Newsletters are basically made up of several articles put together. Each of these articles needs a headline, with the main article being your primary headline. A headline should be a short but descriptive phrase that tells the reader what the article is all about. Besides being descriptive though, the header should also engage the interest of the reader. It should convey a kind of mystery or anticipation so that...
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You're not a spammer...right?
So you've sent a hundred different emails to the same group of people...but this email is different. This one goes straight to the Junk/Spam folder. And you're left to ask yourself, "what just happened?!"You're not a spammer! And junk? Well, you'd like to think you're not sending junk mail, right? What you probably don't realize, however, is that every ounce of formatting in your emails - from subject line to body text - dictates your spam score....uhh...spam score? Don't worry, there's not a little rosy-cheeked elf inside your computer holding an index card and a golf pencil counting your points. Though that would be kind of cool, the rules for spam scoring are ever changing, so just keep in mind a few simple things to stay off the spam radar.1.) Be Yourself. Having your To and From lines properly filled out is obviously a pretty easy thing to do...considering it's...
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