Internet Solutions. Period.
September 2011 Archives
The Lazy Man's SEO : Building Content That Matters
I'm a lazy man when it comes to SEO.I like my SEO to happen as naturally as possible with as little marketing effort as possible.I like to wake up in the morning and discover that I've got dozens of new high-powered links to an article I published just the day before. With very little marketing effort.But we all know that content doesn't market itself. The old adage "if you build it they will come" no longer applies, right? Yes and no.I call my method of SEO, The Lazy Man's SEO (LMS) because most effort does not go directly into SEO, but rather into the content. Content certainly doesn't self-market, but it can do a whole hell of a lot.The success of LMS comes down to these four items: 1) how much your content matters to a given group of people 2) how large the online presence of this group is...
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Why You Shouldn't Abandon Facebook and Twitter for Google+
There's little doubt that Facebook, Twitter and Google+ form the 'Big Three' of the social media world. While Facebook and Twitter have been around for a while, Google+ is a recent phenomenon that's growing at a scorching pace. While I strongly believe that all of these social networks operate mutually exclusively, there's been no shortage of social media experts and critics who've drawn Google+ vs. Facebook and Google+ vs. Twitter comparisons. Ever since Google+ launched, several public personalities and celebrities have openly announced their intention to abandon Facebook and Twitter in favor of Google+. Several polls (such as this one) indicate that a substantial proportion of users will abandon Facebook for Google+. Similarly, there's no shortage of Google+ admirers who all of a sudden feel that they don't need Twitter any longer. As a social media veteran, I strongly believe it's foolish to abandon Facebook and Twitter in for...
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Social Media Mastery: Wisdom from the Leaders of Coca-Cola
As social media marketers, we're naturally in pursuit of identifying "who is doing it right." We follow the feeds and influencers that help inspire our creativity, guide our approach, and validate our recommendations. We whore out our email addresses in exchange for white papers, register for webinars we can't find time to attend, and maintain an insatiable appetite for research and ROI-proving case studies. In all of this, it's sometimes easy to overlook the lessons learned (and shared) from a single company - even one that's been in business for 125 years. But one thing I've learned about social media is that universal principles apply. Coca-Cola may have far more budget and resources than you - but at least some of the wisdom gained from their leaders and experience can also be ours. Coca-Cola's View on Media As Wendy Clark, SVP of Integrated Marketing and Communication for Coca-Cola will...
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What The Facebook-Skype Deal Means For Your Business
The whole world waited in anticipation for Facebook's "something awesome" event on Wednesday. During the event, Mark Zuckerberg confirmed that Facebook now has more than 750 million active users, there by making it the world's leading social network, and that by some distance. Google+ is a new kid on the block and it remains to be seen whether it can challenge Facebook's might. None the less, the good thing is that Facebook isn't sitting on its current laurels and instead, it's focusing on bringing in more innovative changes to keep its pole position in tact. To that effect, Facebook on Wednesday announced a deal with Skype which would allow users to video chat on Facebook. While most users see it as a new feature that removes the need to login to both apps, it has broader implications for business users. In this post, I walk through the new world of...
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6 Examples of Google+ Advertising - How Combining Search, Social, and Behavioral Targeting Could Be a Game-Changer for Marketers
I know what you are thinking. Yet another Google+ post about how great the social platform is and how it can kill Facebook. Well, hold on a minute and hear me out. Yes, I've been testing Google+ extensively over the past two weeks. Yes, I think Google did a fabulous job with its social platform. And yes, I think Facebook should be worried. Google+ can definitely pull users and usage away from Facebook, which can cause problems for the giant social network. But I'm not here to write about Google killing Facebook (or vice versa). I'm going to write about the unique advertising opportunities that are possible now that Google+ has arrived. No, the opportunities aren't available yet (and the screenshot above isn't real), but they could be, and soon. Needless to say, it's an exciting time for digital marketers. Since I started testing Google+, I've been thinking a...
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