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August 2011 Archives
Top 10 Ways to Use Email Marketing Effectively
Many businesses implement the use of email marketing in tandem with their overall marketing strategy. From e-commerce sites to brick and mortar stores, large or small, business all around are engaging in email marketing to increase sales. Statistics don't lie, 88% of B2C firms currently use email marketing and another 10% are planning to use it before December 2011. This is great for business as 72% of responding companies reported 'excellent' or 'good' return of investments for email marketing plans. Therefore, whether a business has an email marketing plan in place, or are thinking about adding one to their current marketing strategy. There are some valuable tips that cannot only increase performance, but can also gain subscribers and increase the ROI. 1. Preliminary Research Even if a business has an email marketing plan already in place, a business should engage in research to determine their target markets and demographics. A...
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How SEO and Social Media Add Up to Online Marketing Success
Social search, as defined by Wikipedia (everyone's most trusted online source), is "a type of web search method that determines the relevance of search results by considering the interactions or contributions of users." Some marketers have claimed that social search is doing away with traditional search methods and that SEO is dead in the water because of it.But social media and social search are not the magic bullet to online marketing needs. They are just one more piece in the growing arsenal of Internet marketing tools available to SEO professionals. SEO and social media should not exist in separate silos, vying for online dominance. In fact, SEO and social media marketing can be intertwined to create more online brand presence for companies than they could ever do alone.Here are 3 examples of how social media and SEO work together:1. Social promotion of content generates natural linksAccording to Twitter, around 25%...
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The five biggest benefits of a company blog
The popularity of social media has encouraged many companies to create accounts and profiles on popular services like Facebook and Twitter. However, one of the earliest components of a social media strategy, the company blog, still has the potential to provide some of the greatest value.And for good reason. While a company blog can't fix a product or service that's lacking, or send your site to the top of the SERPs overnight, it does things that may not be possible on third party services that determine the format of content and how it's distributed. The company blog can: Help you sharpen your pitch to prospective customers There are plenty of companies with great products and services that don't succeed because they can't effective sell. When employed alongside the appropriate analytics tools, a company blog can become a means to find out which sales-oriented messaging resonates. Perhaps even more importantly, it...
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Social Spam Hackers to Kill Social Media
Black Hat spammers and malicious cyber criminals have figured out that members of social networking websites are easy marks. The cunning cyber crooks exploit our collective insecurities. We all want to be liked by our social networking friends. So, chances are, quite a few users would automatically click on a legit-looking email notification of new messages or alluring invites. When they do, they are directed to dangerous malware sites that infect their computers and expose them to identity theft. The computer security firm Symantec released a report this week sounding the alarm on the disturbing spike in spam, malware and phishing attacks waged against social network members during the past three-months. And with so many users connecting to social networking sites from work, businesses are at risk as well. Facebook is Favorite Target of Cyber Crooks Symantec found that Facebook members are favorite targets of social network spammers. With more...
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