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July 2011 Archives
What Google+ Means For Your Business
With all due respect to Google, its social media efforts till date have been nothing to write about. Google Wave was a disaster and Google Buzz made a limited impact. In contrast, Facebook has gone from strength to strength and emerged as the world's leading social network that's fast approaching the 600 million member mark. It's been a bitter pill for the world's leading online search giant to swallow and I expected Google to hit back strongly. Earlier this last week, Google unveiled its latest social media offering - Google+ to the world and since then social media and technology experts have been busy churning out one opinion after the other. Comparisons to Facebook are inevitable and many experts have been quick to claim that Google+ will dethrone Facebook as the numero uno social media phenomenon. I was amongst the quick adopters of Facebook and I've been a Google fan...
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Complete Guide to Facebook Fan Pages
Facebook fan pages are a great way to promote a business, and an important part of any social media marketing plan. Creating a basic page isn't that complicated, but creating a page that fans will like, share, and engage with is a bit trickier. Below, we'll cover how to set up your fan page, finding great apps to use, creating custom content, and more, followed by a roundup of some great fan pages created by some leading companies. Who Needs a Fan Page? I don't think it's going too far to say that virtually every business out there should have a Facebook fan page. Everyone from multi-national conglomerates to local businesses with almost no online presence can benefit from a Facebook fan page. And businesses with a large online presence already can definitely benefit from the added exposure and contact point with customers and fans. Others who should consider a...
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Top 7 Tricks to Rank in Google Places
If you've worked with Google in the past you'll know just how hard it is to rank for Google Places for many searches. It's also apparent how important Google Places have become - they often take up the top parts of the page for a search term. So even if you rank first for a certain keyword, you could see three to six Google Places ranking above you. The question is, what tricks can you use to secure your spot? 1. Set Up First of all you have to set up your business page, which can be done by completing your profile on Google Places. All you need is a Google Account which is free and easy to set up, then onto the more interesting stuff. 2. Citations If you don't know what a citation is (you should if you're reading this), it is basically a mention of your business on...
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How to Lose Friends and Influence No One
Too many businesses seem to forget customer service and best practice as soon as they venture online. They behave as though any sales behaviour is allowed via the internet. In fact, with so many people relying on the web for shopping, socialising and research, these companies risk alienating huge numbers of people and damaging their corporate reputations. So what kind of bad behaviour is most common and is your organisation guilty? Twitter One of the newer social platforms to be used for online marketing, Twitter is already host to some abysmal practice. Many businesses forget that it's designed to be a social tool and they market at users relentlessly. Of course, an additional danger with Twitter is that people can share their frustrations with their followers very easily, so mis-using this platform can be particularly bad for your reputation. For example, some major brands have been slammed for using popular...
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What Will We Be Using Facebook For In Five Years?
The Future of FacebookFacebook is estimated to have somewhere around 700 million users art this point. It was only 500 million when the marketing campaign for The Social Network launched last year. How long until it reaches a billion?Facebook is seeing a great deal of growth in countries like Brazil, Indonesia, Philippines, Mexico, Argentina, India, Columbia, Egypt, Turkey, and the UK. Facebook has become the top place for communication, photos, games, charity, and news for a lot of people already, and we've not even come closer to seeing the limit of what will be done using the social network. One of the interesting things about Facebook's growth is that the more things people are able to do with Facebook, the more it is likely to grow still. And the company hasn't even had an IPO yet. We've seen plenty of glimpses into the future of Facebook - things that are...
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