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May 2011 Archives
"But I don't LIKE Facebook and Twitter" Makes No Sense To Me...
"But I don't LIKE Facebook and Twitter" Makes No Sense To Me... To which my response is always "But do you like generating new leads and making sales?" There are still tons (tonnes for my Canadian friends) of people out there that don't use social media as a business tool because they don't like it. Yes, building your business should be fun and hopefully you'll enjoy most aspects of what you do. But if you aren't willing to do everything necessary you are limiting yourself right out of the gate. The question you should be asking yourself is this: "Did I go into business to get some results and make some money, or did I go into business looking to maximize all opportunities and create some real wealth" Either answer is OK, you have to do what is right for you. But if the answer is that you are...
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7 Things Not to Do on Twitter
When Twitter launched, critics questioned the limitation of 140 characters to make a meaningful conversation, especially for businesses. Over the years, Twitter has improved by leaps and bounds, added several business-friendly features and now ranks amongst the league of formidable social media tools for businesses. Businesses have realized the value of messages limited to 140 characters and have thronged to Twitter in large numbers. As a result of this exponential growth in the Tweetosphere, there's a strong need for a establishing a code of conduct and clearly laying out guidelines on what business should do and what they should not do on Twitter. Interestingly, a number of social media experts often focus their pep talks on what to do on Twitter. Too bad, they miss out on the important things you shouldn't be doing on Twitter. Here's my take on the 7 things you should NOT do on Twitter....
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Irritating Your Customers with Facebook, Twitter and Email
Businesses have more tools to communicate with their customers than ever before. There's email, text messaging, Twitter, Facebook, blogs and websites -- and those are just the most widely used tools. But with all those tools comes additional responsibility. Your customers should feel engaged and interested in your content and not spammed. So the challenge becomes how to best use all of these platforms without being redundant and without irritating subscribers or Fans in the process. In this article, I'll offer suggestions for the responsible use of Facebook, Twitter and email. Content Distribution Tools: Facebook, Twitter, Email First, let's outline and define the basic tools needed to spread content on the web. Social Media. Facebook and Twitter are useful ways to inform your audience, and direct traffic back to your blog or website. They can help spread your message across the web. Many businesses have several Twitter accounts, setting...
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Should You Be Facebook Friends With Your Boss?
Are you comfortable "friending" your boss on Facebook? What should you do if your boss sends you a Facebook friend request? On the contrary, should you take the initiative and send a Facebook friend request to your boss? There are no easy answers to these questions and a lot would depend on the kind of rapport you share with your boss. Robert Half Workplace Survey The recently concluded Robert Half Workplace Survey indicates 43 percent of those surveyed were not comfortable with being connected with the boss on social network sites, such as Facebook and LinkedIn, while 47 percent of managers were uncomfortable with it. Further, only 26 percent respondents said they use Facebook to connect with their colleagues. Interestingly, only 3 percent believe that friending colleagues had a direct negative impact on their workplace relationships. However, nearly one-third are critical of their colleagues being friends with their boss...
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