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March 2011 Archives
Stop Making the 6 Biggest SEO Mistakes
January is a time to make resolutions, and then promptly fail to follow them. That said, it's also a time to for new beginnings, a chance to correct the mistakes of the past. Within search engine optimization (SEO) there are plenty of mistakes that people make that they need to stop making. So if you do any of the following, it's time to stop, especially if you want a new beginning for your SEO in 2011. 1. Home is Not Where the Traffic is Sure, it's your home page, but that doesn't mean that you want it to rank for the word "home." Unless you're a real estate company or a homebuilder, it makes no sense to call your home page "Home" -- and even then you'd want to expand that out with other terms that cover your business. Your home page should be targeted to the primary terms...
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7 Ways to Use YouTube in Your Business
Though Facebook and Twitter were the leading social networks that swept through the business world in year 2010, in 2011 YouTube continues to be the most valuable video marketing and advertising tool for businesses of all sizes. By far the web's largest and most popular online video archive, YouTube offers fantastic opportunities for a business to show off its expertise, share knowledge, market products and connect with customers, colleagues and prospects. Here are 7 ways to use YouTube as an effective business tool. A YouTube Channel for Your Business While it sounds like an obvious first step, I've come across many businesses that upload tons of videos on YouTube but don't even create a channel for themselves. Having a dedicated channel gets your business a lot of exposure and provides an innovative medium for you to keep your followers updated on your new offerings. YouTube offers a barebones channel...
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A Blog Could Revitalize Your Website
O.K. so you think you have an idea or even a product to sell through your brand new internet business. Internet marketing is a brilliant business to be in. There are boundless opportunities to run online businesses which can make incredible amounts of money, if you have established that there is a market for your chosen niche or product, and have done the necessary research. All set, ready to go? Er, not quite. You should establish a presence in your market before you unleash your product to the world. If you are about to start an internet business, then you should be wondering about attracting traffic to your site. There are many advertising options available, but if money is tight, some of these options may not seem practical. Advertising can be expensive especially if you are not too sure what you are doing. Money can be swallowed up very...
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Avoid These 5 Useless Website Promotion Techniques
Every owner of a website on planet Earth knows that getting a constant flow of traffic is the key to making money online. The world wide web attracts such a massive number of buyers that regardless of what you sell, you will make some really good money when you have lots of traffic. Internet marketers are constantly coming up with newer ways to expand their reach across the Internet because no website can survive without enough specific traffic. In their quest to obtain more of the elusive traffic, the website marketers have come up with some rather creative ways to bring in greater amounts of traffic in a short period of time and with little effort. My email inbox has been flooded with sales letters promoting some automated software or seldom used secret that promises an explosion of website visitors within 30 days. The disturbing part of all this...
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The 7 Pillars to Social Media Success
Social Media isn't merely about creating Twitter profiles and Facebook pages. In fact, developing profiles and pages is only one of the many tasks in your business' quest for social media success. I often say that social media isn't a short cut to success for businesses. It was never meant to be. And attempts to make it work as a short cut are liable to result in catastrophic effects for any business. So, now that your business has taken the first step in the right direction by deciding to embrace social media, what next? How do you script a social media success story for your business? In this post, I present to you the 7 pillars of social media success for your business. 1) Do your homework and get started The first and perhaps the most important step to ensuring social media success for your business is "getting started"....
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