Internet Solutions. Period.
January 2011 Archives
Website Traffic Generation and the Love of the Traffic Fairy
For a number of years, many online marketers honestly thought that the only thing they needed to do to be successful online was to build a website, and the buyers would come to them. They heard all of the success stories from people who claimed that they had simply built a website, and people just started to arrive in huge numbers. The story, as it is told, is: These folks built a website, then the search engines found their websites and started showing people the link to their website. And the people using the search engines saw the link to their websites and saw that it was good. Search engine users saw the link and, as if it were the only link in the Search Engine Results Pages (SERPs), they clicked the link by the thousands. And hoards of people came to the website with fists full of money,...
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How to Deliver a Marketing Message On Your Website
Google wasn't satisfied with just having Instant Search, now it has introduced something called Instant Previews. Searchers and web users can now browse a large instant "preview" of a site's content by placing the cursor over the small magnifying glass displayed beside each listing. These previews are large and Google sometimes highlights a major paragraph or quote from each displayed site. Searchers can get a general look at the layout and design of a site, onpage graphics and bold headlines can usually be seen from the preview. However, small print and the general content of the page can't be read, so searchers will have to click through to your site if they want to read your information. Assuming of course, they don't find what they're looking for in the headlines or bold print. Whether searchers will use this new feature remains to be seen, but these instant previews could...
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Top 25 Small Business Tips from Leading Industry Experts in the U.S.
Could you use a handful of helpful small business tips to grow your company? I'm sure you can, and what better way to help small business owners like you then to share some of my favorite tips from our country's top industry experts in their respective fields. Below you will find a personal collection of some of my favorite golden nuggets from the country's brightest minds in the areas of startups, small business, corporate finance, internet marketing, social media marketing, blogging, working online, selling online, branding, and much more. Now, without further ado, here they are: 1. Lisa Barone of outspokenmedia.com. "If you want people to talk about you, you got to listen to something nine-time Grammy-wínner Bonnie Raitt told us way back in 1991. People want to talk and you gotta give 'em something to talk about." 2. Chris Brogan of chrisbrogan.com. "I continue to believe that affiliate...
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Avoiding the Trap of Crap Content
People are a notoriously self-interested lot. They avoid activities that don't benefit them, skip events that bore them, and reject content that doesn't interest them in some way. They aren't going to go out of their way to read up on an article simply because it has all the information the author thinks is vital and important if they personally feel that article is a waste of their time. Indeed, nothing is a surer waste of someone's time than a crappy, poorly assembled article. A piece of copy could have the very recipe for successful nuclear fusion buried on page 14, but if it bored readers away on page 9, no one will ever dig deep enough to find it and society will continue to churn out dirty coal and uranium waste. This raises the natural question: What exactly is "crappy" content? The short and almost tautological answer is...
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