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December 2010 Archives
5 Top Traffic Sources For Your Site
I believe if you asked any webmaster or online marketer what their most important aspect of running a site would be, you would get an answer that's some way related to traffic. Mainly because traffic is your site's lifeblood, actually without traffic you really don't have a site at all. Traffic is King Traffic brings in the leads and the sales. Quality traffic is what produces your online revenue, whether from advertising or from sales on your site. Now, I have sites which get less than 50 visitors a day, I have a few sites which get around 200 visitors and I have one site Don't jump to any conclusions, some days the site getting 50 visitors can make just as much as the site getting 2,000 visitors. It all has to do with the quality of the traffic and how well it converts into a sale. And of...
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Should You Worry About Your Bounce Rate?
A low bounce rate is often cited as a hallmark of a good website - 40% or lower is typically heralded as the goal - signaling that visitors are engaged with your site and finding useful content. A high bounce rate is often assumed to mean that your site is not doing its job. In reality, bounce rate means different things for different sites and the emphasis you place on it will vary according to the type of site you have and its goals.What Does Bounce Rate Mean?The definition from Google's Analytics help pages is: "Bounce rate is the percentage of single-page visits or visits in which the person left your site from the entrance (landing) page." When is Bounce Rate a Relevant Metric? If you have a sales or conversion process which requires the user to follow through multiple pages on your site.If exploration of your site is important...
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Top 10 Local Search Insights for the Moment
Without a doubt, local search is the topic getting the most coverage within our industry at the moment. Changes to the algorithm, moveable maps, the importance of adding physical addresses, and review site influences have all been written about. So I figured I'd give a little overview of recent actions and reactions to bring any sidetracked by work or other outside influences up to speed.1. Google Improves Location-Based Results Seems Google is working toward really improving their location based results. Yellow pages -- even the online ones -- have taken a hit, and the scramble for improving search results for local businesses has begun."Local search is growing in popularity as consumers shift from traditional phone book directories to finding products and services online. According to Google, 20 percent of all search queries are local in nature," Jon Schepke wrote a few days ago. The article also offers several good tips.This...
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Getting Your Site's SEO Right
You simply must get the SEO part right. Mainly because proper SEO (Search Engine Optimization) will boost your chances of obtaining those all important top rankings in the search engines. Besides, a well optimized site or page, will go a long way in weathering any abrupt changes on the web.Google Instant is a perfect example of how things can change overnight. While it didn't change SEO per se, it did change how people use Google and how the results are shown. Searchers don't get the same chance to type in their long-tail keyword phrases because they are constantly and instantly being bombarded by suggested links... so much so that getting those top positions for shorter root keywords has gotten more important and this has increased everybody's competition because those popular shorter keywords have always been the most competitive. Probably every webmaster or online marketer knows that in order to get...
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Facebook Business Pages Demystified for Business Owner
Facebook Business Pages Demystified for Business Owners Facebook is so popular that business owners can simply no longer consider it a site only appropriate for socializing and game playing. In fact, in September 2010, Facebook surpassed Google in regards to the amount of time users spent on their site. Facebook states that users spend over 700 billion minutes per month on Facebook!With 500 million active users, Facebook is the new behemoth on the Web. With its popularity across diverse age groups, integrated email application, and new Bing search integration, a Facebook user may simply no longer need to visit Google for Web searches or log off to use an email application. They may be able to experience the Web fully all from inside Facebook. With more than 50% of the active users logging into Facebook every day, according to Facebook, Facebook is now so important to your potential customers' lives...
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