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September 2010 Archives
Social Media Marketing Doesn't Replace SEO
Looking at the latest search marketing conference agendas, articles, and online news in the SEM space, it certainly appears that social media marketing and networking are the wave of the future.To a certain extent, they are.Social media, and social networking in particular, create a back-and-forth conversation with your target audience, so you can virally market your website through the "buzz" that can be created. When something interesting, cool, or unique is being talked about in "all the right places," it can certainly provide a boost in website traffic. We search marketers tend to hang out in numerous online and offline communities where it's easy to promote our own products and services, yet I can't help wondering if our view of Web marketing is skewed because of this.Are potential B2B clients and even B2C customers spending time at Digg? Do they attend SEM conferences in order to hire a company, or...
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Transitioning from Pay-Per-Click to Organic Search
If you are spending too much money for pay-per-click (PPC) advertising, then you likely have considered moving away from PPC and towards organic search results. After all, if you rank well in the organic, or natural, search results, you can spend a lot less money on PPC. But how do you do that? In this article, I will explore a strategy for spending less on PPC while maintaining traffic and sales.Identify Good KeywordsFirst, I do not recommend going cold turkey on PPC. Do not stop all PPC advertising and expect that your search engine optimization efforts are going to take over and maintain your current traffic and sales level. It takes time to transition to great organic search engine rankings. The first step is to identify the keywords and keyword phrases that are converting into actual sales.In your web analytics package, look at the past several months' of data. Analyzing...
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Nielson Study - Social Media is More Popular than E-mail
A recent Nielsen study indicates that Americans spend nearly a quarter of their Internet time on social networking sites. Social media has surpassed email in terms of online time and it's just early days of social networking. Social media already accounts for a whopping 23 per cent of America's online time versus a paltry 8.3 per cent on email.Facebook dominates the social networking scene with nearly 85 per cent share of social networking pie. It is followed by MySpace and Twitter manages a distant third slot with just 1 per cent share. Facebook rulesWith a lion's share of online time, Facebook is America's top online addiction. Be it updating their status messages, sending messages to others, watching videos or just lazing around - Americans simply love Facebook, despite grave concerns over its privacy aspects.I'm somewhat surprised that Twitter ranks below Myspace in the race for online time on social networks....
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How to Get Top SEO and Placement Results with Google Caffeine
Since its debut in 1996, Google's search engine has experienced countless updates and revisions. But none of those revisions have fundamentally changed the architecture of the Google search algorithm as much as Google's latest update, codenamed Caffeine.While recent reports put Google's market share at around 65 percent, a massive update to its search engine technology makes sense at this point. Microsoft's new Bing search engine showed some resiliency in late 2009, while Web 2.0 services like Facebook and Twitter have done a lot to change the way people search for content on the Internet. For Google to remain the most popular search service, it will have to counter Bing's claims of technical superiority. It would also have to more effectively incorporate "real-time search," the term used for finding information and content - like tweets from Twitter and breaking news stories - that have just been posted.That means a radically different...
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