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July 2010 Archives
12 Little Known Tips for LinkedIn
Most business professionals are on LinkedIn at this point. LinkedIn tells us that: • LinkedIn has over 70 million members in over 200 countries. • A new member joins LinkedIn approximately every second, andabout half of our members are outside the U.S. • Executives from all Fortune 500 companies are LinkedIn members.To me that states clearly that if you have almost ANY kind of business and are prospecting, LI will be a good resource for you. But just setting up a profile and dabbling once a week or so is not going to do much for your prospecting efforts. Below are a few tips that not many folks know about, but are powerful techniques for increasing your visibility and maximizing that "inbound marketing" that Social Media is known for.1. Create 3 saved searches. If you are doing a search on a company, person, industry or whatever, save your searches. At...
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6 questions to ask when choosing CMS for your e-commerce platform
A CMS is just about content so it doesn't need much attention, right? Wrong. In an e-commerce environment CMS means so much more than being able to edit and publish content. E-commerce pages have dynamic content served by code and this content can change depending on the visitor session; given such variation, how can you weave static content into dynamic pages without screwing the display? As the sophistication of consumers and online technology has risen, so have the demands on e-commerce managers to understand which tools are the best-fit for the business. Having worked on many CMS implementations and seen the pitfalls, I thought I'd share some advice on what questions you need to be asking. Before I start, indulge me in a CMS definition. CMS is a rather generic term for a myriad of things. For this blog I'm defining CMS as the toolkit that enables web teams to...
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10 Questions to Ask Yourself Before Designing a Website
1. What Are Your Business Goals? It's easy to say, "I want to make monéy," however, this is not a great motivator. Think of a deeper motivation that you feel passionate about e.g. "I want to have the financíal freedom to spend more time with my kids as they are growing up." 2. What's the Purpose of Your Website? This is the question most visitors will ask when accessing your website. Your home page must clearly explain the purpose and benefits of the products and/or services you are offering. 3. What Type of Products or Services Will You Sell? Research the marketability of your products or services by doing keyword research. Use the Google Keyword Tool to find out how many searches your main keywords receive every month. If there are no searches, it means there is not much demand and therefore not worth marketing. If it is a very...
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10 Business Blogging Tips to Improve Your Blog Performance
Business blogging is a different kettle of fish to blogging for money and that, in turn, is entirely different to blogging socially. The type of blog you manage will determine the voice, design, and style of your blog as well as the efforts you're likely to put into promoting it. A business blog needs to be professional as well as appear it. Regular posting on topics that your readers will genuinely find interesting can promote you as an expert in your field. A blog can keep the line of communication between you and potential customers open. It enables you to post relevant, keyword rich postings that encourage new traffic and help build your client base. It's far from an exhaustive list but below are ten tips to remember when blogging for business: 1 - Set Your Goals Early In just about every guide you ever read it says "set your...
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Online Profiles Can Make or Break Your Social Networking Success
Almost every social networking site offers a feature called a "profile" that allows members to include their picture, a biography, live links to their websites and other detailed information. Most of us have multiple online profiles that are empty or only partially completed. It is this profile that helps other users decide if they want to work with you. Another perk of online profiles is that the live links pointing to your website may impact your search engine ranking. It is very important that you think of these profiles as your own "Public Relations Department or Media Room", specifically designed to sell you and your business. Imagine that you only have a few seconds to sell a new prospect on why they should want to get to know you and possibly do business with you. What is said and offered during these few seconds can make all the difference in...
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