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June 2010 Archives
What to Include in Your Social Media Marketing Strategy?
Creating a "buzz" around products, services, businesses or an event is a requirement from all clients. There is no social media marketing wand that someone will wave and a target audience will automatically start coming to your site. And what works for one brand may not work for another. The process of creating buzz doesn't start from creating a Blog or creating a video, it's a social media strategy that encompasses social media and word-of-mouth marketing. We have compiled a list of social media tools that companies use to build their social media marketing mixes. 1. Blogs Blogs have become a great tool for social media marketing. First because, if optimized correctly, they can be used to drive traffic to a website. A good blog will help in creating internal links, fresh content, active community, or non-search engine traffic. Examples of popular blogs where you can create your account are:...
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"Are You Human" Tests Go To the Dogs, and Cats
A new "are you human" test uses easily discernable photographs to protect comments and product reviews from eager spam bots, offering an effective replacement for third-party solutions like reCAPTCHA. Many spammers use programs or bots to automatically fill out comment or product review forms, and then add links to malicious or scam sites designed to either infect or bilk users. To fight this sort of spam, some developers and designers use third-party solutions like the aforementioned reCAPTCHA. But for the most part, these would-be solutions are nearly untenable, since they are generally unintelligible even to real humans, a significant hurdle to accessibility, and relatively easy to hack. AnimalCaptcha BackWritten's solution to at least some of these captcha challenges is to use public domain pictures of dogs, cats, and other animals to test a user's humanity. Preview Animal Captcha The solution is implemented using JavaScript and server-side scripting. So it will...
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The Big Six: mandatory sites for local bricks-and-mortar businesses
If you're a local merchant with a bricks-and-mortar presence, it's time to kiss the yellow pages goodbye. There's no longer any excuse for not having a web presence or for ignoring digital marketing. Eighty-two percent of people use search engines to find information about local businesses - more than any other media. Even if you don't have a website (you should, but that's another story), there are six sites no local business can afford to ignore. Not only is getting listed dead simple, it's a great leveler. If you own a pizza place, you can compete head-to-head with national chains like Dominos. Hardware? Go up against Home Depot and Lowes. You get the idea. Claiming your business and getting listed and on all five of the Big Six should only take an hour or so (though most require you wait for a postcard or phone call o verify that you...
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Dummies Guide to Facebook Marketing
Unless you've been living under a rock for the past 4 years, you know how popular and widely used Facebook is today. Just a couple of years ago, you had to relentlessly encourage family and friends to join this social networking website (shortly after others had convinced you to join). Nowadays, it's rare to find someone who hasn't got a Facebook account. At last count, there were over 350 million users on Facebook and this number is continuing to grow. It overtook MySpace as the number 1 social networking website on the planet last year and is just behind Google when it comes to online traffic. You can then understand how important Facebook marketing has become for websites everywhere. It's Not A Pitch Zone The most important thing to remember about social media is that it is not a place to blatantly and endlessly pitch your product or service....
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