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May 2010 Archives
Reverse SEO: Restoring Online Reputations
Reverse SEO fits seamlessly within the context of your online reputation management (ORM) program. It is the quickest, most effective solution for dealing with bad press that has surfaced on the search engines about you or your company. By pushing negative listings from the front page of Google, Yahoo, and Bing, reverse SEO shields you from the damaging commentary of others. Negative publicity online has become one of the most frustrating challenges for companies. It is typically anonymous. Names are often unattached to forum threads, blog posts, and even entire websites. Therefore, it is difficult to track and address the source of the complaint. Moreover, the growing popularity of social networking platforms has made it easier than ever for anyone with a mild grievance to give weight to their grudge. If you or your company have been the target of bad press online, it may be time to launch...
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LinkedIn - Best Practices For You and Your Business
LinkedIn is a professional, business networking tool that is too easily lumped into the social networking service. Even though many of the same modes of operation are employed, the focus is on professionals, professional dialog, professional opportunities, and companies. This list of LinkedIn best practices was compiled from my work with clients, colleagues and friends who are trying to maximize their professional opportunities. I hope it is also helpful for you. Get LinkedInIf you are working, you need to be LinkedIn. If you are not working, you really need to be LinkedIn (however, it would have been better to be LinkedIn when you had a job). If you are a college student, you need to be LinkedIn. The president of the United States is LinkedIn... just do it. Add Your PictureA photograph not only personalizes your profile, it completes it. Even though LinkedIn may no longer use a faceless silhouette...
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SEO Tips: Get More Traffic with these 10 Important Inbound Links
Don't overlook your inbound linking strategy as you think about search engine optimization for your site. An inbound link is a hyperlink back to your site from another web site. The one constant and reliable strategy in search engine optimization is that sites with a variety of high quality backlinks rank higher in the search engine results pages.Why are these links to your site important? They can can...• bring potential customers to your site when they click on the link• boost the number of visitors to your web site• dramatically improve your search engine rankings Even though there are software packages on the market that help automate the linking process, use them sparingly, if at all. The only way to succeed in linking strategies is (aside from creating useful content that will encourage inbound links) by manually creating the links. That's a hard fact to swallow, given how I like...
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Google's Real-Time Search Impact On Small Businesses
Google recently introduced us to Real Time Search and this has been met with a lot of questions. What Tweets will show up in real time? How will this affect businesses who are, and those who are not, engaging in social media? How will it affect PPC? Where will the searches show up? The biggest question is what impact will this have on small business? Small business owners are met with limited resources and adding any additional hours into their day is nearly impossible. But can a small business ignore real time search? What is Real Time Search? As per Google "... new features that bring your search results to life with a dynamic stream of real-time content from across the web. Now, immediately after conducting a search, you can see live updates from people on popular sites like Twitter and FriendFeed, as well as headlines from news and blog...
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