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April 2010 Archives
10 common social media mistakes
Many businesses are increasingly comfortable with social media, and many more have decided that social media is far too important not to experiment with. But the growing level of maturity in the world of social media doesn't mean that mistakes are uncommon. To the contrary: many businesses make the same mistakes over and over again. Here are 10 of the most common. Overfollowing. Social media is called 'social' media for a reason, but there's nothing 'social' about following an ungodly number of users, especially in a short amount of time. Success with social media is just like marketing, sales and PR: results are achieved one victory at a time.Using every tool available. Getting social media 'right' is harder than it looks. One of the things that's required: focus. But it's hard to focus when you try to build a presence on every popular social media website. Which is why companies...
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Social Media SEO: Optimizing Facebook
We've previously discussed the Web's tendency to take very good ideas and adapt them to techniques largely unrelated to their original intent. Nowhere is this more currently prevalent than in the realm of Social Media Networking.SM sites were intended to allow people to present a profile and keep in touch with interested parties. In essence a combination of email and webpage, they exploded in popularity with the sort of overnight success common to the Web. Of course users drive popularity, and where there are users, there is a captive audience - and businesses are always keen to adopt a potential audience. Now Web writing and development resumes often need to include Social Media Networking experience, and businesses have their own Facebook pages. The Web is ever sensitive to the principles of competition and advertisement, so in the wake of this upsurge in popularity and usage come the techniques and principles...
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The Next 10 Online Trends
It hasn't ever been harder to keep up with the latest web trends - with the expansion onto mobile platforms, the growth of social media and the need for start ups to be aware of new SEO techniques. As a result, we've assembled a team of web experts to help you and your business keep on top of the most important trends on the web. Constructing a mobile website, creating social media campaigns and selling online are just some of the challenges businesses will face during 2010. Here are top online trends for the next 12 months. Mobile Web Every web-savvy business knows smartphone use is on the rise. But few are actively developing for mobiles by creating websites specifically used for handheld devices. As more and more mobile users flock to gadgets with larger touchscreens and internet browsers, such as the iPhone or Google Nexus One, the mobile space...
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Ask an Expert: Examples of Social Media Marketing Success?
"Ask an Expert" is an occasional feature where we ask ecommerce experts questions from online merchants. For this installment, we address a question about social media marketing. It comes from Theresa Fox, managing director of direct and digital initiatives at Sounds True, an online store that sells products and services to enable spiritual development. For the answer, we turn to Lawrence Cramer, CEO of Application Dynamics, founder of Cartweaver, and a specialist in ecommerce and social media strategies. Theresa Fox: "Push marketing has become less and less effective as customers increasingly need to feel engaged in a dialogue. The power of the recommendation of friends and family eclipses any clever marketing message. Yet most attempts to market within social networking platforms are transparent at best and blog marketing can even cross into an outright lack of integrity. Seems like everyone is talking about it but few are actually able...
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55 Quick SEO Tips Even Your Mother Would Love
Everyone loves a good tip, right? Here are 55 quick tips for search engine optimization that even your mother could use to get cooking. Well, not my mother, but you get my point. Most folks with some web design and beginner SEO knowledge should be able to take these to the bank without any problem.1. If you absolutely MUST use Java script drop down menus, image maps or image links, be sure to put text links somewhere on the page for the spiders to follow. 2. Content is king, so be sure to have good, well-written and unique content that will focus on your primary keyword or keyword phrase. 3. If content is king, then links are queen. Build a network of quality backlinks using your keyword phrase as the link. Remember, if there is no good, logical reason for that site to link to you, you don't want the...
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