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August 2009 Archives
Using Long Tail Keywords to Your Advantage
A keyword is a simple word or phrase that is typed into the search engine by a user looking for information. For example if a searcher was looking for information on family photography tips, they might use some of the following common search terms. "family photography photography tips taking photos" If you used a keyword research tool like Wordtracker, you would discover that these phrases are very popular search terms. In fact, if you built a web page that focused on any of the keywords above, you would have a very difficult time ranking in the top 10 on Google's search results page? Why? Because the competition for general keywords can be fierce. Keyword competition is defined using the term Supply. If a keyword phrase as a high supply, it means that there are many web pages out there that are using this keyword. The higher the supply, the more...
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The Seven Deadly Sins of Website Copy
Throughout my research, I'm always surprised when I stumble onto websites that are professionally designed and seem to offer great products and services, but lack or fail in certain important elements.Elements that, with just a few short changes, can help multiply the results almost instantaneously.Generally, I have found that there are seven common mistakes. I call them the "Seven Deadly Sins." Is your website committing any one of these? 1. THEY FAIL TO CONNECTTraffic has been long touted to be the key to online success, but that's not true. If your site is not pulling sales, inquiries or results, then why would it need more traffic?The key is to turn curious browsers into serious buyers. Aside from the quality of the copy, the number one reason why a website doesn't convert is that the copy is targeting the wrong audience or fails to connect with them.First, create a "perfect prospect profile." List all the...
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Free and Easy Link Building Tips
Okay, you're the proud mama or papa to your brand new website. Now what? This isn't like the movies - just because you built it doesn't mean they'll come. The Internet is a huge limitless space with ever-growing numbers of websites. You are just one small website among millions. How will anybody ever find you? How do you become visible? Right now, you just exist out in the web, untethered. You need to become visible when someone searches for you and one way to become visible to people is to become visible to search engines. And one way to become visible to search engines such as Google, Yahoo, or MSN is for your site to be tethered, or linked to other sites.If you've spent any time reading Internet marketing blogs you know that link building is a huge part of a marketing campaign. Backlinks - links that point to your...
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