How to Tell if Facebook is Worthwhile for Your Business or a Waste of Time

Social media is here to stay. There. I said it. It will be around in some form for years to come. Do you really see Facebook, Twitter and Web videos going somewhere?Or do you just see them evolving and becoming part of a larger system the same way business blogs did? Great. Then we can start figuring out how to use social media to our benefit. Now that we're past this issue of whether we are in love with MySpace, LinkedIn, Facebook, Ning, etc., and we realize that we're focusing on whether these tools are useful or not, (not on whether or not they give us the warm fuzzies), there's still a fundamental question. This goes for whether you're using Facebook pages, Facebook ads, or a regular Facebook profile.How do you know if sites like Facebook are for YOU? How can you tell if a social networking site can help...

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7 Guidelines For Good Newsletter Printing

You cannot go rushing into newsletter printing without knowing about a few proper practices. Newsletters are not just simple press releases. They are basically shortened newspapers, and they deserve the same attention to detail and content. If you are new to newsletter printing then you are in luck. We have compiled the seven major guidelines that you should adhere to when you print newsletters. 1. Write good headlines The first thing that you need to remember is to write good headlines. Newsletters are basically made up of several articles put together. Each of these articles needs a headline, with the main article being your primary headline. A headline should be a short but descriptive phrase that tells the reader what the article is all about. Besides being descriptive though, the header should also engage the interest of the reader. It should convey a kind of mystery or anticipation so that...

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How to Use Web Analytics to Grow Your Business

If you own a business, chances are you do. But don't pat yourself on the back too quickly.By now it's widely-accepted that if you have a business card you should probably have a website. It doesn't matter what your company is selling - a website, however modest, has become a standard.The real question is: what is your website doing for your business? As a web marketer I often put this question to the business owners I meet. Not because I'm trying to lead into my sales pitch, but because I'm intrigued to hear the answer.Most people get a certain "deer in the headlights" look in their eyes when I ask this question. To be fair, it's not a question we're used to hearing. But that's not all that's going on here.Traditional advertising mediums - print, TV, radio, etc - are notoriously difficult to track. Sure, you'll know how often the...

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Dedicated Servers According to Payson, LLC

Payson LLC is a prime example of a web design and web hosting company that takes full advantage of a dedicated server for its clients.  While most web hosting companies set up accounts for their clients on a shared server, we opt to give our clients as much bandwidth and server space as possible.  Having a dedicated server is kind of like riding first class on your favorite airline...you get to lean back and stretch out as far as you want.  No, there's no movie on this flight, but there are still many advantages to dedicated servers!If you as a small business owner were to go out and lease a dedicated server from a web hosting company all by your lonesome, you might soon realize that you have more space than you know what to do with.  So you, like most people, end up on a shared server which can...

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What Is LinkedIn - Can It Help Me Promote My Website?

LinkedIn is a social networking website that is geared specifically towards business members. It enables users to build up a network of existing and new business contacts (called connections).  However, it goes a step further than this. When you add a new connection, their connections and the connections of those connections will also be added to your network. This provides the professional business person with incredible scope to amass an impressive network of business contacts. Join us on LinkedIn Facts And Figures According to Wikipedia, LinkedIn has more than 20 million registered users and attracts over 3.2 million visitors every month in a total of more than 150 different industries. LinkedIn is more closely matched to offline business networking than virtually any other social networking website. It can be used to keep contact details while building a strong network but other users predominantly use it to make contacts and secure future...

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Seven Social Media Sites To Know & Love

There are many sites that you can use to promote your business and to become an active and useful member of these communities will help to increase exposure for your website and business. Get your business involved with: 1.)  LinkedIn LinkedIn is a social networking site geared solely towards professionals and businesses. It is also structured in such a way that when you add a new member to your list of connections, it also adds their connections to your list, and the connection of their connections. This three tier structure can help you build a mammoth list of new contacts to greatly improve your exposure. Join us on LinkedIn 2.)  Facebook While Facebook is not geared solely towards professionals and businesses, the audience it attracts is a more mature one with a heavy slant towards business relationships. Some of the unique features and opportunities, including the Facebook marketplace and...

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Don't Be Fooled by the Do-It-Yourself Approach

You went into business because you're good at what you do.  That, and you felt that you could offer a good, quality product/service to the world.  And whatever your specialty, you know that when the time comes for it, people will need your goods/services. Sure, your potential client may have dabbled in your specialty; maybe they know something about your line of work.  But in the end, they come to you because you're the expert, because YOU have the knowledge to get the job done correctly.This is exactly how it should be.From experience, we know that it's not an easy thing to do to give the keys to someone else to let them drive.  Not when you're the one paying for it, and certainly not when it directly affects your business.  But the do-it-yourself approach isn't always the best solution.Since its inception, the web has been a wonderful communication tool. ...

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