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February 2009 Archives
What can social media do for you?
LinkedIn, Facebook, MySpace, Delicious, Plaxo, StumbleUpon, Twitter...By now it's likely that you've heard of at least one of these. And although you might feel pretty good about yourself that you knew one of these...you should also know that these barely scratch the surface of what's out there.Understand that social media isn't just something that a sixteen year old does in his or her spare time. Social media has become quite the contrary, actually, and allows users to advertise their services for free. With a simple sign up, you can share content with the world at the speed of your business!Just an FYI, even some members of congress have started blogging!Time and time again we've heard the question asked: "Well, how can social media help my business?" The response is that social media gives you another avenue of promotion, networking and branding, acting as a catalyst (of sorts) for collaboration. Social...
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You're not a spammer...right?
So you've sent a hundred different emails to the same group of people...but this email is different. This one goes straight to the Junk/Spam folder. And you're left to ask yourself, "what just happened?!"You're not a spammer! And junk? Well, you'd like to think you're not sending junk mail, right? What you probably don't realize, however, is that every ounce of formatting in your emails - from subject line to body text - dictates your spam score....uhh...spam score? Don't worry, there's not a little rosy-cheeked elf inside your computer holding an index card and a golf pencil counting your points. Though that would be kind of cool, the rules for spam scoring are ever changing, so just keep in mind a few simple things to stay off the spam radar.1.) Be Yourself. Having your To and From lines properly filled out is obviously a pretty easy thing to do...considering it's...
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